Rack King Australia Pty Ltd (“Rack King,” “we,” “our,” or “us”) is committed to protecting the privacy of individuals who interact with our business. This Privacy Policy explains how we collect, use, store, and protect personal information obtained through our primary website at www.rackking.com.au as well as our associated service-specific websites, including www.palletrackingandmore.com.au, www.mezzaninefloorbuilders.com.au , and www.sydneysteelstairs.com.au (together referred to as the “Websites”).
Rack King is the parent company, and the Privacy Policy outlined here applies across all of these Websites unless otherwise specified. These sites are designed to provide information about our products and services and, where relevant, direct users to external platforms for purchasing.
Please note that while our Websites may reference or redirect users to the Gorilla Tough online store (www.gorillatough.com.au) for the purchase of products, all transactions and the collection of customer data on that platform are governed by Gorilla Tough’s own Privacy Policy. We strongly encourage users to review the privacy practices of Gorilla Tough or any other external websites before providing personal information or completing transactions on those platforms.
By accessing or using our Websites, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.
When you interact with Rack King Australia Pty Ltd through our website, we may collect a range of personal and technical information necessary to provide our products and services effectively. The categories of information we collect include:
a. Personal Identification Information
b. Transactional Information
c. Technical and Browsing Information
d. Communication Records
This information is collected solely for the purposes outlined in this Privacy Policy. Sensitive information, as defined under Australian privacy legislation, is not collected by Rack King Australia Pty Ltd unless required by law or explicitly provided by you with consent.
Rack King Australia Pty Ltd collects personal information through several direct and indirect interactions on our website. We aim to collect only the information necessary to fulfil the purposes outlined in this policy. The methods of collection include:
a. Direct Provision by Customers
When you complete a purchase, submit an enquiry form, or contact us via email or telephone, you provide personal details such as your name, contact information, and delivery address. This information is collected directly to enable us to respond to enquiries, process orders, and deliver products.
b. Automated Collection through Website Use
When you browse our website, certain technical data is automatically gathered by our systems. This includes your IP address, browser details, device information, and browsing activity. Such data is collected through standard internet protocols and server logs to improve website functionality, monitor performance, and enhance user experience.
c. Cookies and Analytics Tools
We use cookies and similar technologies to track website usage, measure engagement, and identify ways to improve the customer journey. These tools provide insights into how visitors interact with our site but do not, on their own, reveal personally identifiable information unless combined with details you have provided.
d. Transactional Processing
During checkout, billing and shipping information, along with payment details, are collected to complete transactions. While we retain records necessary for accounting and customer support, sensitive payment information is handled securely by our payment service providers and is not stored on our servers.
Our collection practices are transparent, and you will be informed whenever providing information is optional or required for specific services.
The information collected by Rack King Australia Pty Ltd is used strictly for legitimate business purposes and in line with customer expectations. We do not sell, rent, or trade personal information. Specifically, we use the information in the following ways:
a. Order Fulfilment and Delivery
Personal and transactional details are used to process orders, arrange delivery, and provide status updates. This includes verifying payment information, preparing invoices, and coordinating with shipping providers to ensure accurate delivery.
b. Customer Communication
Contact details such as your email address and phone number are used to respond to enquiries, provide customer support, and communicate essential updates related to your purchases. These communications are service-based and not unsolicited marketing.
c. Improving Our Services and Website
Browsing data and analytics are reviewed to understand how visitors interact with our website. This allows us to identify trends, improve navigation, and optimise content and functionality to create a smoother online experience.
d. Record Keeping and Compliance
Information relating to orders and communications is retained for record-keeping purposes, including compliance with Australian consumer and taxation laws. This ensures we can provide accurate service history if required.
e. Security and Fraud Prevention
Certain technical and transactional data is monitored to protect against fraudulent activity, unauthorised transactions, and misuse of our website.
By limiting use to these defined purposes, we ensure that information entrusted to us is handled responsibly and in accordance with legal requirements.
Rack King Australia Pty Ltd retains personal information only for as long as it is required to fulfil the purposes outlined in this Privacy Policy or as otherwise required by law. We do not keep personal data indefinitely without cause.
a. General Retention
Customer details provided during purchases or enquiries are kept on record to allow us to respond to follow-up requests, provide after-sales support, and maintain accurate business records.
b. Financial and Transactional Records
In compliance with Australian taxation and accounting requirements, certain transaction-related information may be retained for a legally prescribed period. However, sensitive payment details are never stored on our systems.
c. Customer Requests for Deletion
Individuals have the right to request that their personal information be deleted from our systems at any time. Once such a request is verified, we will remove the relevant information from our active records, unless retention is required by law (for example, invoicing obligations).
d. Data Review
We conduct periodic reviews of stored information to ensure that data which is no longer needed is securely disposed of or anonymised.
Through this approach, we aim to strike a balance between meeting business and legal obligations while respecting the privacy rights of individuals.
Rack King Australia Pty Ltd takes the protection of personal information seriously and applies reasonable safeguards to prevent unauthorised access, misuse, loss, or disclosure. While no online system can guarantee absolute security, we maintain measures that reflect industry best practices and legal expectations.
a. Technical Measures
Our website is hosted on secure servers and protected by firewalls and encryption protocols, including Secure Socket Layer (SSL) technology for the transmission of sensitive information such as payment details. System access is restricted to authorised personnel only.
b. Administrative Measures
Internal policies and procedures govern how personal information is handled by staff. Access to personal data is limited to employees who require it to perform their duties, and training is provided to reinforce obligations under privacy law.
c. Secure Payment Processing
We do not store or retain full credit card information on our servers. All payment transactions are processed through trusted third-party payment service providers that comply with strict security standards.
d. Data Integrity
Information is stored in controlled systems with monitoring processes in place to detect suspicious activity or potential breaches. In the unlikely event of a data breach, affected individuals will be notified in accordance with applicable legal requirements.
Through these combined measures, we aim to preserve the confidentiality, integrity, and availability of all personal information entrusted to us.
Rack King Australia Pty Ltd uses cookies and similar technologies to enhance the usability of our website, measure performance, and provide visitors with a more tailored experience. Cookies are small text files placed on your device when you visit our site, and they serve various functions that support both convenience and functionality.
a. Types of Cookies Used
b. Third-Party Tracking Tools
We may use third-party services, such as Google Analytics, to better understand visitor behaviour and trends. These services use cookies and similar technologies to generate reports that assist us in improving the structure and content of our website. The information provided by these services does not personally identify users.
c. Managing Cookies
Most internet browsers are set to accept cookies automatically; however, you can choose to disable or delete cookies through your browser settings. Please note that disabling cookies may limit the functionality of certain areas of our website, particularly those related to order processing and personalised features.
By continuing to use our website, you consent to our use of cookies and tracking technologies as described in this Privacy Policy.
Rack King Australia Pty Ltd treats personal information with the utmost confidentiality and does not sell, trade, or rent such information to third parties. We recognise that customers entrust us with their details, and we handle that responsibility with care.
a. No Routine External Sharing
Personal data collected through our website is used exclusively for internal purposes as outlined in this Privacy Policy. We do not disclose information to external marketing agencies, advertisers, or data brokers.
b. Service Providers
While we retain personal information internally, there may be circumstances where limited details are disclosed to trusted service providers engaged to support our operations, such as website hosting partners or IT security services. These providers are contractually bound to handle information responsibly and are not permitted to use it for their own purposes.
c. Legal and Regulatory Requirements
We may be required to disclose personal information if compelled by law, court order, or government regulation. Such disclosures will only occur to the extent necessary to comply with legal obligations.
d. Business Integrity
In the event of a business restructuring, merger, or acquisition, personal information may form part of the transferred assets. Should such a situation arise, we will ensure that privacy commitments remain consistent and customers are notified where appropriate.
By maintaining strict control over when and how personal information is shared, we safeguard the trust that our customers place in Rack King Australia Pty Ltd.
Rack King Australia Pty Ltd is committed to respecting the rights of individuals in relation to their personal information. As a customer, you have the ability to exercise the following rights under Australian privacy law:
a. Right of Access
You may request a copy of the personal information we hold about you. Upon verification of your identity, we will provide this information within a reasonable timeframe, unless restricted by law.
b. Right of Correction
If you believe that any information we hold about you is inaccurate, incomplete, or outdated, you may request that it be corrected. We will take reasonable steps to ensure that personal data is accurate and up to date.
c. Right of Deletion
You may request that we delete your personal information from our records at any time. Once such a request has been validated, we will securely remove or anonymise the relevant data, unless retention is required by law (e.g., tax or accounting obligations).
d. Right to Restrict Processing
While we do not engage in marketing practices involving personal data, you may request limitations on how we use your information in specific circumstances.
e. Right to Withdraw Consent
Where consent has been provided for particular uses of your information, you may withdraw that consent at any time.
f. Right to Lodge a Complaint
If you are dissatisfied with the way we have handled your personal information, you may raise your concerns directly with us. Should you remain unsatisfied, you also have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
We aim to respond to all legitimate requests promptly and in accordance with our legal obligations.
Rack King Australia Pty Ltd reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, operational requirements, or legal obligations. Any modifications will take effect upon being published on our website.
a. Notification of Changes
When significant updates are made—such as alterations to how personal information is collected, used, or disclosed—we will make reasonable efforts to notify customers by posting a clear notice on our website. In some cases, we may also communicate changes directly via email if appropriate.
b. Regular Review
We periodically review this policy to ensure that it remains accurate, relevant, and aligned with current privacy standards. This commitment helps ensure that our practices continue to reflect both regulatory requirements and customer expectations.
c. Customer Responsibility
We encourage visitors and customers to review this Privacy Policy periodically to remain informed about how their personal information is managed. Continued use of our website following updates constitutes acceptance of the revised policy.
By maintaining transparency in how this policy evolves, we aim to preserve trust and demonstrate our ongoing commitment to protecting customer privacy.
Rack King Australia Pty Ltd welcomes questions, feedback, and requests relating to this Privacy Policy or the handling of personal information. We are committed to addressing concerns promptly and in good faith.
a. How to Reach Us
If you wish to access, correct, or request deletion of your personal information, or if you have any other privacy-related enquiry, you may contact us via:
Email: info@rackking.com.au
b. Response Time
We aim to acknowledge all privacy enquiries within a reasonable timeframe and will provide a full response as soon as practicable. Where requests involve access to or deletion of data, we may require verification of your identity to ensure security and protect against unauthorised disclosure.
c. Escalation of Concerns
If you are not satisfied with our response, you may escalate your concerns to the Office of the Australian Information Commissioner (OAIC), which is the regulator responsible for enforcing privacy law in Australia. More information can be found at www.oaic.gov.au.
By providing these contact channels, we aim to ensure that every customer has clear access to information and support regarding their personal data.
Big things are stacking up… stay tuned!
